Client Lifecycle Marketing Strategy – Consultation
Have You Implemented Client Lifecycle Marketing?
What would it look like if you could connect with everyone in your Customer Lifecycle?
How many people have you interacted with within the past 6 months?
Can you reconnect with them and create a place for them in your business?
Whether or not they’ve purchased from you, they are part of your client lifecycle. Now, it’s important to understand the client lifecycle. This is the process a person goes through when they first become aware of your business to when they eventually buy (and repeat).
And most business coaches don’t teach this. It’s advantageous to create engagement and services for every step of the client lifecycle! Because, if you understand the client lifecycle, you can build a strong relationship with your clients and turn them into loyal brand advocates without the need to consistently chase new people!
Why Client Lifecycle?
Attract – Sell – Wow
The client lifecycle has 3 simple steps:
- Attract. This is when the person first comes into contact with your business. You are also nurturing the subscribers and followers you’ve attracted.
- Sell. The individual is checking out your offerings and comparing them to similar offers. This is the crucial moment when the person decides to buy.
- Wow. How do you treat the client after purchase? At this point, you need to follow up and keep them engaged. After repeat purchases, the client is all in and will sing your praises to others.
Why is it important to know these steps?
Because the client has different needs at each step and will respond to your offer(s) differently. Fortunately, I do teach how to recognize and apply the customer lifecycle to your business.
Although it involves technology, it goes far beyond technology. It involves, strategy.
Can I help you with your Customer Lifecycle strategy?
You are invited to book a Client Lifecycle Marketing Strategy Call.
