Goals & Objectives
Attract New Students and Clients
The primary goal of the website is to attract new clients, and student for her online academy.
Each call to action either drives the visitor to schedule a discovery session or to click to the services page to read more.
Create Her Logo
We wanted to create a unique logo just for Jacqueline. The logo that we designed was custom made (not a template) and incorporated elements from her color scheme and website.
The Approach
Color Decision
I went with several variations of red, burgundy and purple to give the website a powerful and regal vibe.
Orange and brown are used for CTAs and accents.
Fonts & Typography
I used a cursive font (Dancing Script) for the accents and a serif font for the headlines and body (Eb Garamond).
I wanted the type to take on a regal appearance. I decided to use the same typeface for both headlines and body.
Goals & Objectives
The Website
The Logo
We went through several iterations to get it just right! The word LOVE is spelled backwards and highlighted in red.
We wanted to ‘soften’ the word ‘Revolution’ and give it a feminine touch through typography and colors.
Marketing Collateral
Because she attends and hosts several events, we also provided branded banners, business cards, and tablecloths (as shown here)