Email Marketing and Automation for Coaches & Speakers

Are you using automation in your business?

(Psst .. you should be!)

 

One of the key factors in running a successful business is time management.

Clients and prospects are constantly demanding your time in different ways, and it’s up to you to determine how to best manage their needs.

 

The more time that you can free up to spend on strategic activities, the better your business will perform.

One of the most effective ways to do this is through sales and marketing automation.

By automating your sales and marketing processes, you will not only free up time to focus on more important activities, but you will also improve your conversion rate and increase your customer lifetime value.

Interested in automating your sales and marketing communications?

Kimberly Mays - Foolishly Creative
Kimberly Mays - Foolishly Creative

Why should coaches and speakers use marketing automation?

Why email marketing?

 

Everyone uses email marketing. You’ve probably checked your email several times today … and so have your ideal clients.

And if you are not consistently showing up in their inbox, you are leaving money on the table.

If setting up your email list and setting up campaigns sounds like another chore to you, we can help!

I literally love this stuff and have been doing it professionally for over 15 years!

Only a small percentage of your social media followers will ever see a particular piece of content organically. Each platform can change its algorithm at any time.

 

Your email list is yours.

If your social media profile gets closed or compromised, you have a way to communicate with your audience. And that matters when you have a launch and a program to sell!

What Keap Pro automation can do for your coaching business …

Here are some of the things coaches like you can do with automation!

1 – Welcome new subscribers to your coaching business.

When someone subscribes to your business, you want to make sure you welcome them warmly. It’s a great way to make sure they feel valued and appreciated.

As a bonus, you can also use a welcome series to get to know your new subscriber and their needs.

2 – Promote new products and services

Promoting a new product or service directly to your list is an effective way to reach out to your audience and generate new sales. Your subscribers are the most engaged people with your list and therefore more likely to convert and make a purchase from you.

You get the opportunity to reach your subscribers on a daily basis and tailor your marketing messages to their interests and needs!

3 – Nurture new and current subscribers

Nurturing is a marketing technique to establish and maintain two-way communication with customers. The goal is to convert leads into customers and to retain customers in the long run. 

Today, email and online marketing are the most popular forms of nurturing.

4 – Follow-up automatically and communicate with the right people at the right time!

To increase your sales and conversion rates in your business, you need to send the right messages to the right people at the right time. It is the art of following up with people who have shown interest in your product or service. The right follow up can lead to a sale while the wrong one can end up costing you a customer.

And I can save you time by automating all of it!

If you want all the 411 of what I have to offer, keep reading. But if you are short on time and want to cut to the chase, simply book a complimentary discovery call with me.

Kimberly Mays - Foolishly Creative

Email and Marketing Automation by Foolishly Creative

Powered by Keap Pro

 

Whether you are setting up your email list for the first time or migrating to Keap Pro, you’ll need an expert to help you set it up for you the right way.

1:1 Personalized Consultation

I will have a 1:1 consult with you to develop a strategy for your email marketing program using Keap.

  • A personalized consultation to develop your email marketing strategy (+ the recording)
  • A blueprint and project plan for your opt-in list setup and/or migration

5 Automated Campaigns for Your Coaching Business

  • New subscriber welcome campaign
  • 1-Day event campaign
  • Multi-day event campaign
  • Signature program campaign
  • Email ‘mini-course’ campaign
  • Bonus: New private client onboarding!

Funnel and Email Design

  • Designing a branded newsletter template for your business
  • A series of 6 professionally written emails
  • Professionally written copy for your opt-in page

 List Management

  • Identifying different groups of email subscribers and tagging them in your system
  • Creating your audience segments based on demographics, activity, and customer type
  • Cleaning unengaged subscribers from your list (Hint: this is a good thing)

Continuing Support

  • Access to the client portal with best practices, documentation, compliance laws & next steps

1:1 Personal Consultation

 

We will work together to define your goals, develop a strategy for your email marketing program, and design a plan to measure success and ensure alignment with your overall marketing objectives.

You will receive a customized consultation to develop your email marketing strategy and a blueprint and project plan for your opt-in list setup and/or migration.

Kimberly Mays - Foolishly Creative

Email Opt-in Pages & Lead Magnets

Ready to really grow your email list?

 

An email opt-in funnel and welcome automation is the most effective way to get subscribers on your list – and keep them engaged with your business.

The best time to get a subscriber’s attention is at the beginning! And it starts with a landing page and lead magnet.

Landing Pages

Your landing page is the front door to your email list.

It’s where you introduce yourself and your business and provide an incentive for people to opt-in. It’s the first step in converting leads to subscribers. And your lead magnet is the tool you use to get those leads into your funnel.

Landing pages are used to capture leads. They are a great way to bring targeted traffic to a specific place. 

And they are available in Keap! (Psst, you don’t need a website)

Lead Magnets

If you’re looking to grow your email list, a lead magnet is the best way to get started.

Lead Magnets are designed to be irresistible to your audience.

They’re like a magnet for your email subscribers. Your lead magnet can be a free tools, eBook, cheat sheet, or even a training, or recording that addresses your ideal client’s specific needs. When we work together, you can decide what that is!

Your lead magnet should make your subscriber want more from you!

You’ll need a convincing opt-in page to collect their email address.

Are you with me so far? Let me break this down ….

I work with each client to:

  1. Identify their ideal client. We want subscribers who will buy from you
  2. Identify a quick need that can be solved with a free downloadable. No, we aren’t giving away the farm, but we are offering an incentive to get a subscriber.
  3. Defining the next step for the subscriber and let them know how they can get more of you!
  4. Create an automated welcome series!

Let’s Build a “Welcome” Campaign

Starting the customer journey

 

The best time to get a subscriber interested in your business is at the beginning!

This is when they are more likely to remember you and your brand.

Therefore, you want to communicate more with your subscriber the moment they join your list. And you’ll have new subscribers regularly.

A “welcome” automation allows you to target new subscribers and ‘welcome’ them to your business! Think of it as a journey.

Every day or two, your automation will send out a specific message to your subscriber depending on where they are in their journey. Ultimately, their welcome journey should end with your offer. Whether you want them to book a consultation, or join a group, or make a purchase, the choice is yours!

Along the way, we’ll track their propensity to become an engaged subscriber by knowing what they’ve opened and clicked.

Wanna know what we can build together?

Event, Webinar, & Challenge Campaigns

Let’s Build these Campaigns in Keap!

 

Automated Event and Webinar Campaigns

Webinars are a great way to get the word out about your business, product or service!

They are also a great way to generate leads. However, it is easy to forget about your leads after the webinar (or event) is over. Lead follow-up is crucial to ensure that the leads don’t go cold. When you have a great offer, target the leads who didn’t attend and invite them to watch the replay.

Automated Challenge Campaigns

If you’ve ever run a multi-day challenge you’ll know the importance of following up with attendees in the days afterwards to ensure they’ve taken action on what they learned.

However, if you don’t follow up with the no-shows you’re missing out on a huge opportunity to turn them into customers. We can specifically target those who’ve attended with a great offer and email the ‘no shows’ with an invitation to watch the replay. (and make an offer)

Signature Program Campaign

Keap will allow you to deliver your training program to the students on the platform of your preference. If you have a popular platform like Teachable, Thinkific, etc, you can use Keap to automate the program module delivery.

Sales Pipeline and Contact List Management

Let’s Clean Up Your List

 

Migration from your old platform to Keap Pro

Migration from your old platform to Keap Pro is a simple process. We will migrate your contacts and their email addresses from your old platform as a part of this package. The migration process will be completely transparent to your recipients. They will not have to do anything different. Your contacts will receive the same sign up message as new users. The only difference is that your contacts will instantly receive the benefits of Keap Pro.

Subscriber Re-engagement Automation

A subscriber re-engagement campaign notifies users who have fallen out of your sales funnel. By targeting a select group of subscribers who have not opened or clicked a specific email in a specified amount of time, you can encourage them to come back to your website and complete the desired action. Not only will this help you grow your email list, it will also eliminate the need to send extra emails and manually target users who have previously unsubscribed.

Subscriber segmentation and tagging

We take the data you have and turn it into information that can be used. We do this in several ways: tagging, segmentation, and identification of behavior and engagement. Using all of these tools, we can identify your best leads and those who have the highest chance of converting.

Are You Ready for Marketing Automation?

I can explain everything on your call!

Kimberly Mays - Foolishly Creative

A Recap of

Email and Marketing Automation by Foolishly Creative

Powered by Keap Pro

 

What you get!

1:1 Personalized Consultation

I will have a 1:1 consult with you to develop a strategy for your email marketing program using Keap.

  • A personalized consultation to develop your email marketing strategy (+ the recording)
  • A blueprint and project plan for your opt-in list setup and/or migration

5 Automated Campaigns for Your Coaching Business

  • New subscriber welcome campaign
  • 1-Day event campaign
  • Multi-day event campaign
  • Signature program campaign
  • Email ‘mini-course’ campaign
  • Bonus: New private client onboarding!

Funnel and Email Design

  • Designing a branded newsletter template for your business
  • A series of 6 professionally written emails
  • Professionally written copy for your opt-in page

 List Management

  • Identifying different groups of email subscribers and tagging them in your system
  • Creating your audience segments based on demographics, activity, and customer type
  • Cleaning unengaged subscribers from your list (Hint: this is a good thing)

Continuing Support

  • Access to the client portal with best practices, documentation, compliance laws & next steps

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