Email marketing is a great way to grow your customer base and build deeper relationships with them. By providing valuable and useful content to them, they will become buyers and brand advocates. One of the best ways to get started with email marketing is to...
Branding is both an art and a science. This means understanding what sets you apart from all of the noise in your industry and in your area.
Branding is not something that is done overnight!
It takes time to get it just right. And you will find the need to rebrand over time.
Are you ashamed to promote your coaching website? Here are 10 reasons why you might not love your website, and 10 ways to fix the problems with it.
It’s a different world now as more businesses are going online and will likely stay online. Are you in a position to expand your reach and grow your business? I’m not going to sugarcoat anything. I’m in New York City, the current US coronavirus epicenter, and I’m...
In this video, I talk about ways to remain creative in times of uncertainty. With ‘social distancing’ becoming our new normal, there are new opportunities for online businesses. I’ll talk about some of the things I’ve seen coaches and speakers do, as well as offer a few suggestions of my own.
We break down what we want and put in plans to go get it. We plan, and plan, and plan. We might even make vision boards.
When do you ever allow yourself to celebrate things that have yet to happen?
By now, you should know that your website is one of your most important sales tools. However, does it really sell? Or is it something that you just have for your business because you're supposed to. If your website is not leading...
What if you are open for business but no one shows up? I recently had several conversations with coaches who are dealing with this same issue. The downside of having an online business is that the internet is your competition. Just because you build it doesn’t mean...
If you have a coaching or consulting business, it’s crucial that you have a niche. Yeah, I know, you’ve heard this advice thousands of times from business coaches and other ‘gurus’. So why am I telling you this now? Well, if you’re like 90% of entrepreneurs I’ve worked with, the process of finding a niche is so freaking stressful that it almost makes you not want to be in business at all. I mean, you have to get it just right, right? Let me give you some unconventional advice.
The main reason why I do what I do is to deliver good service and create a profitable website for your business. But it doesn’t happen overnight. It doesn’t even happen in a week. I care about your business and your website is not just about your design. It’s about your brand and communicating the value that you give to your clients. As each mission-driven entrepreneur is different, so too are your business goals.
Every coach needs an online presence. It’s the culmination of all the places that your business appears, is mentioned, or is searched online. In this blog post, I’ll show you how you can improve and elevate yours.
In 2016, I created this video about the 5 Things Your Website Absolutely Needs. Almost 3 years later, the tips that I’ve shared are still completely relevant.
The Shine Online Workbook guides you through essential content and website planning exercises, so you can create a website that works for your business as a powerful lead-generation machine!
Use what I use! Save your time, save money, and finally get back to running the business you love!