Sales & Marketing Automation Blog for Coaches & Speakers
What comes first: my business or my website?
So at what point do you decide to build your website? Do you need to be in business first? Or do you need the website to open/grow your business?
The answer is not always so straightforward. It really depends. Every business is different.
Impostor syndrome: 3 ways to identify and defeat it
Ever feel like no matter what you do, it isn’t enough? Do you often feel unfulfilled with even seemingly significant accomplishments? Do you downplay praise and compliments? You might be suffering from impostor syndrome.
There are many definitions of impostor syndrome, but here is mine:
Impostor syndrome is the insidious condition that prevents us from enjoying nice things by causing us to feel unworthy of receiving them – even if we worked hard for them. It is a dumb fear of being exposed as a fraud because we are not comfortable with our own genius.
Impostor syndrome is not merely a fear of failure – it’s worse than that. It’s the discomfort and eventual numbness to success. But it doesn’t have to be this way. In the video below, I describe 3 ways in which you can identify and overcome impostor syndrome.
10 ways to completely annoy your website’s visitors
Here are my top 10 ways to annoy your visitors and turn them off completely … because you might do the opposite and get better results. Annoying your website’s visitors is easy than you think and you may not even realize that you are doing it. But if you really want to drive away traffic, I have some really neat tips on how to do that.
There’s no excuse not to secure your website
Green padlocks are all the rage these days! Every website needs to be secured. Is yours? It should start with https:// and not just http://. Unless you have a secured website, the information sent to your website can be read by any system in transit between your visitor and you. Secure websites encrypt this information so that it cannot be interpreted by anyone other than the person to whom it was intended.
Why Your Website Needs to be Responsive (and what it all means)
Responsive design optimizes the content based on the width of the device. This makes your site look good on many devices, especially on mobile.
Selling Your Superpower When You Feel Less Than Heroic
Are you uncertain about what you sell because you aren’t convinced of the benefits?
Do you feel less than heroic?
Let’s stop romanticizing the ‘hustle’
Stop the hustle? This flies in the face of conventional wisdom. Conventional wisdom tells us to work harder, and harder, and harder. And through that hard work, we will be successful. Even worse, conventional wisdom tells us that those that aren’t successful didn’t work hard enough. It’s time to think differently!
5 Pitfalls of Being an Information Hoarder
There is a clear distinction between information and knowledge. Hoarding too much information can be detrimental to getting your business started. Here are 5 tell-tale signs of an information hoarder!
VIDEO: Speaking at the Happy Black Woman ‘Launch Your Business’ Live Event
Exactly, one week ago, I had the privilege to speak at the Happy Black Woman ‘Launch Your Business’ Live Event. In this video, I talk about why I started FoolishlyCreative, what my next steps are, and my advice for other entrepreneurs.
7 symptoms of a Zombie Website. A postmortem and tips to bring it back to life.
WTF is Zombie Website?!?!
It’s a website that is alive on the internet, but the content is rotting within. Let’s explore some signs that your website may be amongst the Living Dead.
VIDEO: How to choose an available domain name? Let me show you a faster, better way!
Finding an available domain name shouldn’t take more than a few minutes. Would you like to know how I do it?
Here’s a snippet from my ‘Launch Your Website in 7 Days’ webinar. Also, if you are interested in how I can kick off your business website, book a strategy call with me. I’d love to discuss how I can make your current website even better!
Google Analytics: 3 basic ways to measure audience engagement
If you have a website, it’s imperative that you measure its performance. You’ve spent the time and money to set it up, and you think it’s pretty good, but if you are not regularly checking your analytics, you may be missing out on some key areas for improvement.
I can build very detailed custom Google Analytics reports for you, but it’s helpful to have the knowledge to be able to interpret the results at a very high level. Here’s my way of sharing my knowledge with you.
Security Alert: Is your admin username putting your site at risk?
If you are using the default ‘admin’ username, the world knows your name. And many hackers know it as well. The only thing left is to figure out is your password through a brute force attack – and voila! – you and your hacker buddy are more acquainted! You now share your WordPress website and now they can install all sorts of cool malware or take your site down. Fortunately, it’s easy to change.
Mobile-friendly design is not optional.
About 60% of all internet traffic is from a mobile device. You want to make the best impression where your target audience will find you, and that will likely be using a smartphone. Responsive design is not optional, it’s required.
WordPress plugin shopping 101: 5 Things to look for
In my previous post, 5 things you need to know about WordPress plugins, I’ve reviewed five areas of caution before installing random plugins.
However, I would like to review some tips for choosing good plugins. I don’t want to discourage the use of plugins, I just want you to install the right ones – safely.
5 things you need to know about WordPress plugins (Before you install)
One of the great things about WordPress is the ability to extend its functionality plugins. There is almost a plug-in for anything that you are looking for. Most of the time, these plugins are available for free as well.
However, before you start installing plugins, here are 5 things that you need to be aware of.
