Sales & Marketing Automation Blog for Coaches & Speakers

Video: 3 Ways to Shine Online

Video: 3 Ways to Shine Online

“Shine Online” – What does that even mean?

It means putting yourself in the best position online to attract your ideal clients. It means boldly and confidentially stepping out to show the world exactly who you are and why you are here – without apology.

In this short video, I talk about 3 ways that you can shine online to get the profitable online business that you want.

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5 brand-killing mistakes that make you look cheap

5 brand-killing mistakes that make you look cheap

Running a business takes a lot of work and there is so much to constantly do. Unfortunately, I see entrepreneurs repeatedly making the same mistakes that weaken their online presence and make them look, well … cheap.

And a cheap image does not attract high-value clients. (or many clients at all)

It doesn’t have to be this way. You can easily uplevel your professional image with just a few tweaks.

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Impostor syndrome: 3 ways to identify and defeat it

Impostor syndrome: 3 ways to identify and defeat it

Ever feel like no matter what you do, it isn’t enough? Do you often feel unfulfilled with even seemingly significant accomplishments? Do you downplay praise and compliments? You might be suffering from impostor syndrome.

There are many definitions of impostor syndrome, but here is mine:

Impostor syndrome is the insidious condition that prevents us from enjoying nice things by causing us to feel unworthy of receiving them – even if we worked hard for them. It is a dumb fear of being exposed as a fraud because we are not comfortable with our own genius.

Impostor syndrome is not merely a fear of failure – it’s worse than that. It’s the discomfort and eventual numbness to success. But it doesn’t have to be this way. In the video below, I describe 3 ways in which you can identify and overcome impostor syndrome.

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There’s no excuse not to secure your website

There’s no excuse not to secure your website

Green padlocks are all the rage these days! Every website needs to be secured. Is yours? It should start with https:// and not just http://. Unless you have a secured website, the information sent to your website can be read by any system in transit between your visitor and you. Secure websites encrypt this information so that it cannot be interpreted by anyone other than the person to whom it was intended.

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Let’s stop romanticizing the ‘hustle’

Let’s stop romanticizing the ‘hustle’

Stop the hustle? This flies in the face of conventional wisdom. Conventional wisdom tells us to work harder, and harder, and harder. And through that hard work, we will be successful. Even worse, conventional wisdom tells us that those that aren’t successful didn’t work hard enough. It’s time to think differently!

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VIDEO: How to choose an available domain name? Let me show you a faster, better way!

VIDEO: How to choose an available domain name? Let me show you a faster, better way!

Finding an available domain name shouldn’t take more than a few minutes. Would you like to know how I do it?
Here’s a snippet from my ‘Launch Your Website in 7 Days’ webinar. Also, if you are interested in how I can kick off your business website, book a strategy call with me. I’d love to discuss how I can make your current website even better!

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Google Analytics: 3 basic ways to measure audience engagement

Google Analytics: 3 basic ways to measure audience engagement

If you have a website, it’s imperative that you measure its performance. You’ve spent the time and money to set it up, and you think it’s pretty good, but if you are not regularly checking your analytics, you may be missing out on some key areas for improvement.

I can build very detailed custom Google Analytics reports for you, but it’s helpful to have the knowledge to be able to interpret the results at a very high level. Here’s my way of sharing my knowledge with you.

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Security Alert: Is your admin username putting your site at risk?

Security Alert: Is your admin username putting your site at risk?

If you are using the default ‘admin’ username, the world knows your name. And many hackers know it as well. The only thing left is to figure out is your password through a brute force attack – and voila! – you and your hacker buddy are more acquainted! You now share your WordPress website and now they can install all sorts of cool malware or take your site down. Fortunately, it’s easy to change.

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Are you ready to confidently create a website that attracts your dream clients?


The Shine Online Workbook guides you through essential content and website planning exercises, so you can create a website that works for your business as a powerful lead-generation machine!

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