Sales & Marketing Automation Blog for Coaches & Speakers
Killer List Building – How Email Marketing Fits into your Sales Funnel
You always hear that you need to build a list. Success in digital marketing is all about having a large and highly engaged email list. But having a massive list of subscribers isn’t helpful if you don’t know what to do with them. First, you have to define where email...
Try Content Upgrades to Get Quality Leads
Growing your email list is essential to building relationships with your target audience. The more subscribers you get on your list, the more opportunities you have to make impactful connections. The standard way to build an email list is to offer a lead magnet, but...
The 7 Most Popular Lead Magnets to Grow Your List
How do you get people to sign up for your email list? By offering a high-value lead magnet in exchange for their name and email address. Here are the most popular types of lead magnets that convert. 1) eBooks eBooks have remained popular for a long time because...
The 3 Simple Principles of Growing an Engaged Email List
An email list can help you expand your potential customer base for your coaching business and build deeper relationships with them. The content you share with them through the email list can help turn them into clients and brand advocates for your coaching business....
Build a Better Email List Faster
Building an email list can be a slow process, but the benefits of doing so are well worth the effort. An email list can be an excellent way to gather and qualify leads, as well as build relationships with your audience. While it may take some work to grow your list,...
Onboard and Train Faster with Better Documentation
At the heart of every lasting business is a killer documentation process! You perform them every day, but have you ever taken the time to actually map them out and document them? Using a process flowchart to represent your workflow offers a number of benefits for your...
3 Ways to Streamline Your Coaching Business
When you're looking at ways to streamline your coaching business for better efficiency, consider delegating, outsourcing, or automating tasks. Delegating involves entrusting a task to another person, Outsourcing involves hiring someone to complete a task Automating...
3 Ways to Keep Your Email Subscribers Happy
Email marketing is a great way to grow your customer base and build deeper relationships with them. By providing valuable and useful content to them, they will become buyers and brand advocates. One of the best ways to get started with email marketing is to...
Is Your Coaching Business in Need of a Branding Refresh?
Branding is both an art and a science. This means understanding what sets you apart from all of the noise in your industry and in your area.
Branding is not something that is done overnight!
It takes time to get it just right. And you will find the need to rebrand over time.
10 Reasons Why You’re Ashamed of Your Website
Are you ashamed to promote your coaching website? Here are 10 reasons why you might not love your website, and 10 ways to fix the problems with it.
Becoming a Digital Thought Leader
It’s a different world now as more businesses are going online and will likely stay online. Are you in a position to expand your reach and grow your business? I’m not going to sugarcoat anything. I’m in New York City, the current US coronavirus epicenter, and I’m...
Video: The 3 Systems that Work Together in Harmony 🤗
You may already have a website. But do you have an email marketing system? Are you managing your leads and clients in a Customer Relationship Management tool? For most speakers and coaches, they probably use a maximum of 2 out of the 3. In this video, I talk about...
How to Remain Creative in Times of Uncertainty
In this video, I talk about ways to remain creative in times of uncertainty. With ‘social distancing’ becoming our new normal, there are new opportunities for online businesses. I’ll talk about some of the things I’ve seen coaches and speakers do, as well as offer a few suggestions of my own.
Let’s get it NOW! Multiple Ways to Sell Your Products and Services
What do my clients all have in common?
They need a way to reach people, generate leads, sell, and collect payments effectively and painlessly. And selecting and learning the technology while simultaneously creating and delivering the service and be … well .. overwhelming.
The LAST thing you need to spend the majority of your time thinking about is which system shall I use?
It’s time to rethink goal setting!
We break down what we want and put in plans to go get it. We plan, and plan, and plan. We might even make vision boards.
When do you ever allow yourself to celebrate things that have yet to happen?
3 Easy Ways to Create Copy that Sells
By now, you should know that your website is one of your most important sales tools. However, does it really sell? Or is it something that you just have for your business because you're supposed to. If your website is not leading...
5 Simple Ways to Attract Clients Who Invest
What if you are open for business but no one shows up? I recently had several conversations with coaches who are dealing with this same issue. The downside of having an online business is that the internet is your competition. Just because you build it doesn’t mean...
3 ways to let your niche find you
If you have a coaching or consulting business, it’s crucial that you have a niche. Yeah, I know, you’ve heard this advice thousands of times from business coaches and other ‘gurus’. So why am I telling you this now? Well, if you’re like 90% of entrepreneurs I’ve worked with, the process of finding a niche is so freaking stressful that it almost makes you not want to be in business at all. I mean, you have to get it just right, right? Let me give you some unconventional advice.
Why website planning is so important for your coaching business
The main reason why I do what I do is to deliver good service and create a profitable website for your business. But it doesn’t happen overnight. It doesn’t even happen in a week. I care about your business and your website is not just about your design. It’s about your brand and communicating the value that you give to your clients. As each mission-driven entrepreneur is different, so too are your business goals.
Why every coaching business needs an online presence
Every coach needs an online presence. It’s the culmination of all the places that your business appears, is mentioned, or is searched online. In this blog post, I’ll show you how you can improve and elevate yours.
The 5 things your coaching website absolutely needs (2019)
In 2016, I created this video about the 5 Things Your Website Absolutely Needs. Almost 3 years later, the tips that I’ve shared are still completely relevant.
5 Tips to Pick Topics for Your Coaching Blog when You Get Stuck
If the thought of picking out new topics for your coaching blog overwhelms you, here are 5 tips to create content that your visitors will love.
5 ways to create an ‘About Me’ page that people will actually read
Everyone loves a good 'About Me' page. But no one loves it more than the website owner herself. Why? It is usually the easiest thing to write. Creating sales copy can be so daunting that writing an 'About Me' page is a nice reprieve. Yet, it's the page where many...
