You always hear that you need to build a list. Success in digital marketing is all about having a large and highly engaged email list. But having a massive list of subscribers isn’t helpful if you don’t know what to do with them. First, you have to define where email...
Growing your email list is essential to building relationships with your target audience. The more subscribers you get on your list, the more opportunities you have to make impactful connections. The standard way to build an email list is to offer a lead magnet, but...
How do you get people to sign up for your email list? By offering a high-value lead magnet in exchange for their name and email address. Here are the most popular types of lead magnets that convert. 1) eBooks eBooks have remained popular for a long time because...
An email list can help you expand your potential customer base for your coaching business and build deeper relationships with them. The content you share with them through the email list can help turn them into clients and brand advocates for your coaching business....
Building an email list can be a slow process, but the benefits of doing so are well worth the effort. An email list can be an excellent way to gather and qualify leads, as well as build relationships with your audience. While it may take some work to grow your list,...
At the heart of every lasting business is a killer documentation process! You perform them every day, but have you ever taken the time to actually map them out and document them? Using a process flowchart to represent your workflow offers a number of benefits for your...
When you're looking at ways to streamline your coaching business for better efficiency, consider delegating, outsourcing, or automating tasks. Delegating involves entrusting a task to another person, Outsourcing involves hiring someone to complete a task Automating...
Email marketing is a great way to grow your customer base and build deeper relationships with them. By providing valuable and useful content to them, they will become buyers and brand advocates. One of the best ways to get started with email marketing is to...
Branding is both an art and a science. This means understanding what sets you apart from all of the noise in your industry and in your area.
Branding is not something that is done overnight!
It takes time to get it just right. And you will find the need to rebrand over time.
It’s a different world now as more businesses are going online and will likely stay online. Are you in a position to expand your reach and grow your business? I’m not going to sugarcoat anything. I’m in New York City, the current US coronavirus epicenter, and I’m...
You may already have a website. But do you have an email marketing system? Are you managing your leads and clients in a Customer Relationship Management tool? For most speakers and coaches, they probably use a maximum of 2 out of the 3. In this video, I talk about...
In this video, I talk about ways to remain creative in times of uncertainty. With ‘social distancing’ becoming our new normal, there are new opportunities for online businesses. I’ll talk about some of the things I’ve seen coaches and speakers do, as well as offer a few suggestions of my own.
The Shine Online Workbook guides you through essential content and website planning exercises, so you can create a website that works for your business as a powerful lead-generation machine!
Use what I use! Save your time, save money, and finally get back to running the business you love!