Email marketing is a great way to grow your customer base and build deeper relationships with them. By providing valuable and useful content to them, they will become buyers and brand advocates. One of the best ways to get started with email marketing is to...
Branding is both an art and a science. This means understanding what sets you apart from all of the noise in your industry and in your area.
Branding is not something that is done overnight!
It takes time to get it just right. And you will find the need to rebrand over time.
It’s a different world now as more businesses are going online and will likely stay online. Are you in a position to expand your reach and grow your business? I’m not going to sugarcoat anything. I’m in New York City, the current US coronavirus epicenter, and I’m...
You may already have a website. But do you have an email marketing system? Are you managing your leads and clients in a Customer Relationship Management tool? For most speakers and coaches, they probably use a maximum of 2 out of the 3. In this video, I talk about...
In this video, I talk about ways to remain creative in times of uncertainty. With ‘social distancing’ becoming our new normal, there are new opportunities for online businesses. I’ll talk about some of the things I’ve seen coaches and speakers do, as well as offer a few suggestions of my own.
What do my clients all have in common?
They need a way to reach people, generate leads, sell, and collect payments effectively and painlessly. And selecting and learning the technology while simultaneously creating and delivering the service and be … well .. overwhelming.
The LAST thing you need to spend the majority of your time thinking about is which system shall I use?
We break down what we want and put in plans to go get it. We plan, and plan, and plan. We might even make vision boards.
When do you ever allow yourself to celebrate things that have yet to happen?
By now, you should know that your website is one of your most important sales tools. However, does it really sell? Or is it something that you just have for your business because you're supposed to. If your website is not leading...
What if you are open for business but no one shows up? I recently had several conversations with coaches who are dealing with this same issue. The downside of having an online business is that the internet is your competition. Just because you build it doesn’t mean...
If the thought of picking out new topics for your coaching blog overwhelms you, here are 5 tips to create content that your visitors will love.
Everyone loves a good 'About Me' page. But no one loves it more than the website owner herself. Why? It is usually the easiest thing to write. Creating sales copy can be so daunting that writing an 'About Me' page is a nice reprieve. Yet, it's the page where many...
Imagine that you cannot get your website back! Your web designer can hold your website (and your business) hostage. It’s an all too familiar problem that I often hear about. You can’t edit or improve your website and your business is stuck in limbo.
The Shine Online Workbook guides you through essential content and website planning exercises, so you can create a website that works for your business as a powerful lead-generation machine!
Use what I use! Save your time, save money, and finally get back to running the business you love!